May 3, 2007
An Open Letter to University Theater Directors
Welcome University Theater Friends!
How many times have you dreamed of a Theater Community that offered all the camaraderie of a Green Room, all the joy of a full house, and all the painless, targeted advertising you could possibly handle?
Take a moment right now to congratulate yourself on your smart decision to become a Member of StageMagazineOnline.com!
We’re thrilled to have you join us too. We know that you are going to love all the features and benefits of Membership and use them every day, especially when you begin to see how they can seriously impact the growth of your bottom line.
We’ve been working hard to ensure that our site provides answers to all of your questions about putting on successful productions, as well as common issues your theater faces every day, questions like:
“How can I involve the community more in campus productions?”
Or, “How can I get more students excited about university theater?”
And let’s not forget the age-old conundrum, “How can I stretch my department’s marketing dollars so they are the most effective?”
So many factors go into getting a production stage ready, starting with picking the right play for your theater. Then there are auditions, putting together a crew, finding costumes, looking for props, building sets, and of course, advertising and promoting. It can sure get expensive. And time consuming. And, sometimes, stressful.
That’s where your StageMagazineOnline.com Membership really comes to life….with our targeted solutions for concerns common to University theaters today. Here are just some of the ways your Membership works to solve your issues:
• Create your Own Theater ID Page so that even Members who don’t come here looking for YOU will still see all of your information… the way you might see a boutique shop at the Mall when you go there looking for the large department store. We also include a link directly to your web site. This is very helpful in involving the community in your campus productions and is a great way to get your theater’s name out there for FREE!
• Present your entire season all in one place. Post Audition Announcements and Job Availabilities and we’ll feature them on our Call Board. Upload your pictures to our site and change them as often as you wish! It’s taking your story directly to a highly specialized group of people in YOUR audience! Not only does it involve the community, but it gives students access to audition announcements that may be just the spark they need to get involved. Best of all, it gets Members and performers talking about you and your productions. More FREE advertising!
• Keep our Members informed about YOUR productions with our informative Weekly and Monthly eNewsletters PLUS the special feature on our web site announcing Productions Opening This Week so your Opening Nights will never be forgotten. The community wants accurate information, delivered quickly. There is no better way to get information about your productions circulating through our Theater Community and right into the seats of your theater. How’s that for your marketing dollars at work in the community?
• Post your Press Releases on our web site and let our Members know everything that’s new and exciting about your theater! Another way to stay in touch with community and students. And more FREE press!
• Feature your productions in our Reviews section, where we review EVERY production and post honest, fair reviews and accompanying comments. Student performers love to see their name in print and look forward to the fair opinions of their audience. Community members love the idea of reading reviews from ‘real’ people, not jaded critics. You’ll appreciate the extra attention. Everyone wins!
• Find individuals to fill your production and staff needs using our dynamic, fully searchable Talent File. Your theater benefits directly from this excellent Membership feature, and your marketing dollars are stretched further by using this Member benefit to fill open roles.
• Advertise on our site if you need even MORE exposure and attention. Every Member will see your ad every time they log on, helping you get what you really need: The Cure for the dreaded Empty Seat Syndrome.
• Use the special QuikBucks*Referral System to send us your subscribers and friends and when they join us, you get PAID! Referral fees are an incredible way to put ‘found’ money back into your budget!
Honestly, where else can you go where you can make money instead of just spending it?
And what about those audience members that attend your productions, clap politely, and leave?
We promise they’ll still attend, still clap and… let’s face it, everyone has to go home sometime. But now, when they get home, they’ll run to their computers to log on to StageMagazineOnline.com, to share the experience they just had in YOUR theater, to talk with other excited Members about YOUR productions, and to gush about the fabulous time they had because of YOU and YOUR theater.
And this is just the beginning. We’re working diligently as you read this to create even more luxury Membership benefits that will keep you (and others passionate about theater) coming back day after day to enjoy each other’s company along with every benefit our site has to offer.
If you have any questions or comments, feel free to write to me, at Kate@StageMagazineOnline.com. We’re standing by to make sure you enjoy your Membership fully and hope you won’t hesitate to communicate with us.
See you online!
Sincerely,
Kate
Kate@StageMagazineOnline.com




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