Special Alert Blog for StageMagazineOnline.com - What's Happening in Theater The Week of January 28, 2008

Friends,

(Please remember that this is NOT the complete information. You need to log into your membership area on StageMagazineOnline.com to see everything!)

Let's Sell Your Empty Seats!

1) Theaters are getting creative with their marketing!

In addition to posting your Articles and Releases here on StageMagazineOnline.com (and we encourage you to do it more than just once when you announce each production - think of other reasons you should write and post it here), there are four creative steps we want you to take:

A. Be creative in the way you link your latest production to something that is happening in the news. The Players Club, for its production of GoreVidal's political drama The Best Man (opening February 7, 2008) is having a Voter Registration Drive for its audience. With all of the national attention on the presidential race, it's tough to get the media to pay attention to theaters - so PCS will get the media to continue to pay attention to politics as it brings politics into its own lobby.

B. The Players Club is also hosting a Cabaret this Saturday (February 2, 2008) at 8:00 PM at the theater. That by itself might go unnoticed, but when they decided to make it the Assassins Cast presents a Cabaret hosted by Claudia Carlsson, it immediately linked itself in the minds of its theater-goers to their very successful production of Assassins earlier in the season. I have a feeling this cabaret will be overflowing with interested folks looking for a powerfully good time.

C. The Hedgerow Theater, like some of our other Member Theaters, is using Social Networks to further its marketing. Their upcoming production of Ethel Waters: His Eye Is On The Sparrow was recently sent as a invitation to people who are friends with Hedgerow. Social Networking and Social Bookmarking are becoming a greater force in marketing our theaters, and we at StageMagazineOnline.com automatically post your materials on our several sites as we work to help you sell your empty seats.

D. Theaters like Act II Playhouse in Ambler and Lantern Theater Company in Philadelphia use their inhouse lists well, as they email all their friends each time a production opens. Staying in touch with those who support you is vital to your economic health.

2) Theaters: are you using the Articles and Releases section of StageMagazineOnline.com?

As I wrote before, Google is spidering us a lot! It never ceases to amaze me when I see that Google has indexed one of our articles or reviews within 10 minutes of our posting them. And when I get Google Alerts, I'm always amazed at how quickly our articles get into Google. (You ARE using Google Alerts to track what people are saying about you, right?)

If you are NOT having us publish your Theater Press Releases and stories several times a month, you are missing the boat! Click Here To Ask Kate To Help You Use the Articles and Releases Section on StageMagazineOnline.com!

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Productions Opening This Week:
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InterAct Theatre Company presents Black Gold, opening officially with its World Premiere Party, Wednesday, January 30th.

Lantern Theater Company presents Skylight, opening Friday February 1st.

Hedgerow Theatre presents Ethel Waters, His Eye is on the Sparrow, opening Thursday January 31st.

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Auditions Coming Up:
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Sketch Club Players hold auditions on Monday January 28th for It's Only a Play.

Please remember: Theaters publish their own information here on our site, so if any are missing, please be sure your person in charge of your StageMagazineOnline.com membership updates everything right away.

We do realize, however, that many theaters are now cast for the season and will begin again in the spring for next year.

If You Need Some Help Publishing Your Theater Information On Our Site, Please Contact Kate Now!

NB: Always be sure to check with the theater AFTER their auditions if you REALLY want to be in that show. Who knows… maybe they didn't cast the very part that you want!

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Job Postings:
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Act II Playhouse is looking for a Part Time House Manager.

The Drama Group is looking for Directors.

Dramateurs, Inc is looking for 2009 Season Directors.

Langhorne Players is looking for Directors.

Narberth Community Theatre is looking for Directors.

Sketch Club Players is looking for Part Time Directors, Lighting Techs, and Sounds Techs.

Village Productions is looking for Part Time Instructors/Interns, and are accepting applications for Part Time Technical/Production positions.

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Read A Good Review Lately?:
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Enjoy the information on the site, and now go see a show!

Charlie Seymour Jr
StageMagazineOnline.com
Charlie@StageMagazineOnline.com

PS: To see how to view all Current Productions:

Click Here To Learn About Current Productions on our Theaters Page!