Theater Special Alert - Week of April 28, 2008 - StageMagazineOnline.com

Friends,

1. This Season Is Nearly Over - How Is Your Marketing For Next Season?!

Look at all the openings we announce this week! Every theater is rushing to open a production just as their 2007 - 2008 season is coming to an end.

Oh, sure: Upper Darby Summer Stage hasn't even OPENED yet, and Les Mis at The Walnut Street Theatre will play long into the summer, but for most of our area theaters, the season is drawing to a close.

Are you announcing next season to your audience at each performance?

Are you making it EASY for people to purchase NEXT season's subscriptions?

Are you building on the success of your final production when encouraging your supporters to join you again next year?

Sure hope so. Let me know if you need a new idea or two!

2) Bristol Riverside Presents: Interview, Audio, and Video - Painlessly!

Early last week I visited with Susan Atkinson and Keith Baker at Bristol Riverside Theatre in Bristol, PA along the banks of the Delaware River. We spent about 15 minutes conducting a recorded interview which I then turned into both a podcast and a written intro-article.

I also had my playing-card-sized video camera with me and "set the scene" with an intro video.

3) InterAct Gets Kudos For Their Small Announcement Mailer For House Divided?!

I admit it: I'm pretty tough on some theaters that don't take their marketing seriously. Oh, sure… they SAY they take their marketing seriously, but then they produce the same materials year after year and wonder why their results don't change and they have so many empty seats (that's the definition of "insanity" right? Doing the same thing over and over and expecting a different result!)

If you don't have a copy of InterAct's House, Divided mailing, contact the box office to get one (and buy a ticket when you do). 215.568.8079 or email Josh Boden, Box Office Manager and tell him I sent you.

Measuring a mere 4.25" x 5 6/16" this may be the clearest, most engaging piece I've seen all season from any theater. Certainly inch for inch it's the most effective I've seen.

Why?

The graphic side makes sense - the title is a part of the graphic and there's is good, rich information on that side to engage you: "House Divided: Two Brothers. Two Sons. Divided by Faith. United by Blood." And with the star of David at the top of the flame of tongues from images of the two brothers, we instantly "get" what this is about.

And on the reverse, they don't waste space with all the dates of the production: they engage the prospective audience member with such words as "House, Divided is a challengng and timely examination of famly, faith, and politics and how the desire to distance ourselves from our past may only bring it closer to home in the future." Who says good copy doesn't work!?

It doesn't hurt that the setting is Philadelphia and we're told that the family is "torn apart" by the actions of the two brothers.

Bravo to InterAct, Seth, David, and your whole team. Go buy a ticket from them!

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Productions Opening This Week:
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The Walnut Street Theatre presents The Irish and How They Got That Way, opening Tuesday April 29, 2008.

Vagabond Acting Troupe presents Third Annual Festival of New One Acts, opening Tuesday April 29, 2008.

The Wilma Theater presents Eurydice, opening Wednesday April 30, 2008.

The Marple Newtown Players presents Exit the Body, opening Friday May 2, 2008.

The Road Company Theatre Group presents The Secret Garden, opening Friday May 2, 2008.

Narberth Community Theatre presents Arsenic and Lace, opening Friday May 2, 2008.

Storybook Musical Theatre presents Princess and the Pea, opening Saturday May 3, 2008.

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Auditions Coming Up:
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The Celebration Theater will be holding auditions for The Laramie Project on May 4 & 5, 2008.

The Players Club of Swarthmore will be holding auditions for Seussical on May 4, 2008.

Please remember: Theaters publish their own information on our site, so if any are missing, please be sure your person in charge of your StageMagazineOnline.com membership updates everything right away. And these can appear for up to 60 days BEFORE an audition, so check the site often!

Full information is on our site.

If You Need Some Help Publishing Your Theater Information On Our Site, Please Contact Kate Now!

NB: Always be sure to check with the theater AFTER their auditions if you REALLY want to be in that show. Who knows… maybe they didn't cast the very part that you want!

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Job Postings:
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Act II Playhouse is looking for a Part Time House Manager.

The Drama Group is looking for Part Time Directors.

Dramateurs, Inc at the Barn Playhouse is looking for Part Time 2009 Season Directors.

Langhorne Players is looking for Part Time Directors.

Narberth Community Theatre is looking for a Part Time Director.

Rose Valley Chorus and Orchestra has Technical positions open, particularly sound positions.

Sketch Club Players is looking for Part Time Directors, Lighting Techs, and Sounds Techs.

Village Productions is looking for Part Time Instructors/Interns, and Technical/Production staff.

Willow Manor Players is looking for a Part Time Set Designer.

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Read A Good Review Lately?:
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Interest is building for Reviewers for next season. Join us now while we still have openings.

If YOU Are Interested In Writing Theater Reviews, Please Write To Maribeth Waddington!

(Please remember that this is NOT the complete information. You need to log into your membership area on StageMagazineOnline.com to see everything!)

Also, if you are NOT yet a member of StageMagazineOnline.com and want to join or have your theater join:

1. Click Here To Go To The Main Site

2. On the lower left side click on "Visitors, Click Here To Tour The Site"

3. Indicate if you are there as an individual or representing a theater

4. Read the information and join us! It's very simple to do and all the details are there!

Enjoy the information on the site, and now go see a show!

Charlie Seymour Jr
StageMagazineOnline.com
Charlie@StageMagazineOnline.com
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